Tata Nano: “Poor Man’s Car”

January 17, 2008

One of my goal this year is to buy a car but my budget is not that high to get a new one. The only option is to either get a second hand car in which maintenance would be expensive or a low maintenance owner jeep. In the Philippines we have a jeep that we call poor man’s car in which you can bought from 60 to 70 thousand pesos (pesoses) thats why lots of family buy it, but nowadays its not that popular. Its the two wheel motorcycle or scooter that is popular and I don’t want my family riding on it . Philippines motor industry dates back since the end of world war 2, one very well known motor industry was Sarao motors. After World War II, when U.S. soldiers left thousands of unserviceable jeeps an entrepreneurial CaviteƱo named Leonardo Sarao saw in them a business opportunity for mass transport. He then remodeled the jeep to increase its functionality by extending the body to accommodate more passengers. When these GI jeeps ran out of supply, Sarao began importing surplus engines from Japan. Up to know we only have a jeepney to be proud of, other countries have taken their motor industry to new heights.We have Korea which has Daewoo, Kia and Hyundai.And now India has the cheapest car in the world which you can buy for only $2,500 its called the nano car. What happened to us Filipino? A question that has no answer for now. Hopefully someday I could also see a Pinoy car purely made in the Philippines. My heart aches at the same time there is joy for I know I could buy a brand new cheap car. It aches cause India can create this kind of car and we Filipinos don’t. But lets put aside the heart aches for now and go for joy. Because thousands or millions of middle earners can now buy a dream car of their own. Tata Motors Company, India’s largest automobile company unveiled “The Peoples Car” which is the Nano car for only $2500. The four-door Nano is a little over 10 feet long and nearly 5 feet wide. It is powered by a 623cc two-cylinder engine at the back of the car. With 33 horsepower, the Nano is capable of 65 miles an hour. Its four small wheels are at the absolute corners of the car to improve handling. There is a small trunk, big enough for a duffel bag. In India, there are fewer than 10 cars for every thousand people, compared with 40 per thousand in China — and 450 in the U.S. Indians bought about 1 million cars in 2007. Far more middle-class Indians buy and transport their entire families on scooters. “That’s what drove me,” founder Ratan Tata writes on the company Web site. “A man on a two-wheeler with a child standing in front, his wife sitting behind, add to that the wet roads — a family in potential danger.” I hope someday more Filipinos would have the heart like Ratan Tata, a heart that cares for his countrymen. I’m still not decided on what I will buy but if Nano car would be sold here I would definitely order one. Check out the pictures of the Nano car and click the link to watch a video.

Click the Thumbnail to enlarge:

Nano car1Nano car2

Nano car3Nano car4

Click the link to watch the video – Tata Nano: “Poor’s Man Car